Press and media quotes



The Wall Street Journal, New York

Some luggage services specialize not in delivery but helping keep bags from ever going lost. Baggage tagging companies like Bagsreunited Ltd., London, and Ltd., North Yorkshire, England, help passengers retrieve lost luggage using tags that provide a code to access the passenger's contact information online.


Because the companies store the information online, an airline employee who finds a wayward bag can recover the owner's information immediately by logging on to the company's Web site. Chris Truelove, founder of, which offers a service for about $20 a bag, says 80% of the lost luggage with the company's stainless steel tags is returned. "It's a safeguard that gives the traveler extra piece of mind," Mr. Truelove says. The company has 1.2 million members, with 40% from the U.S.


Shortly following his first missing bag experience last year, Richard Bowen, a 51-year-old freelance writer in Milwaukee, invested in a globalbagtag. This September, he entered his itinerary information for his trip to Fort Lauderdale, Fla., into the company's Web site. His luggage failed to arrive at its final destination, but within a few hours, he received a text message letting him know his bag was found. "It's all right there on the Web site versus trying to work through the airlines," he says.


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The Sunday Times, London

Some ideas are so simple you wonder why nobody did it before. With more than 250,000 pieces of luggage lost each month in the United States alone, is an inexpensive way of using the internet to track missing items. Every tag contains a unique seven-digit number and globalbagtag's website address, access to which is restricted to the missing bag's owner and authorised airline staff. Owners can change their personal information on the site at any time.


Financial Times. London

A website has been launched with the aim of reuniting airline passengers with missing luggage. Travellers subscribing to pay £9.95 for a pair of tags with identification numbers. They can then enter or update their itineraries. Airlines, for whom the service is free, are also provided with user names and passwords so that they can locate passengers and return bags to them. Roger Bray.


Business Travel Update USA

Anyone, traveller or travel arranger, who has little faith in baggage-finding ability of airlines or of lost-and-found departments at airports now has a new ally: a device marketed by Register at their site and for $16.95 (plus shipping), consumers will receive elliptical-shaped labels with a seven-digit serial number that can be glued onto a bag, key chain or mobile phone or affixed with a tag. If an item is lost, owners report it on the site. Once the item is found, the owner will be notified by globalbagtags, either by e-mail, phone or fax. (Owners can also log on to the site and check for themselves.) The first two years of membership in the service are included in the price of the tags. According to U.S. Department of Transportation figures, over 250,000 bags are lost or mishandled every month merely on the domestic flights of the top 10 carriers.


EasyJet In-Flight Magazine

One thing most of us dread when travelling is arriving at our destination only to discover that our baggage has gone to the other side of the world. Luggage can be lost in transit if the paper destination barcode comes off a bag, the airline then have no idea where it should be going or who the bag belongs to. When this happened to Chris Truelove and his wife they decided to do something about it, which is how came about. The idea is simple. Each globalbagtag has a unique seven-digit serial number. The tag is permanently affixed to the case with a special acrylic self-adhesive or security fastning. The owner's details are entered onto the database. This information can be amended by the owner at any time via the website. Only the owner and authorised airline personnel have access to personal details. If a bag is found it can be instantly traced to the owner via the Internet.


South China Morning Post. Hong Kong.

Chris Truelove thinks he's found a way to alleviate those lost-luggage blues, just in time for the holiday travel season. Mr Truelove, located in Yorkshire, United Kingdom, has launched a Web site called, which traces misplaced baggage. For US$16.95, you can buy two tags from the site and register your name and address. Each tag has a seven-digit serial number and can be glued onto the luggage or affixed with a tag. If your bag does not arrive at a destination when you do, the airline can identify you as the owner once it arrives by searching the Internet site. "The interest has been unbelievable," said Mr Truelove over the phone from England. "Because it's such a simple idea and people say: 'Why didn't I think of that?' " Mr Truelove's idea was born when he and his wife travelled to Bali, Indonesia. After they got off the plane only one of their two suitcases were found, and they were forced to describe it and its contents - such as his wife's underwear - to local Balinese officials. He was wondering why some simple solution for finding misplaced luggage had not been invented when he hit upon using the Internet. "It's an ideal medium, really, because you can see it all the time," Mr Truelove said. The missing black Samsonite bag resurfaced about three months later but only after he badgered the airline, he said. Mr Truelove began investigating the netherworld of lost luggage and discovered that the United States transport department posts "baggage report" statistics for the top 10 US airlines. In August alone, a total of 251,480 baggage reports were filed. He even discovered that some places sell lost luggage, such as an Alabama retail outlet, called the Unclaimed Baggage Centre, which operates a Web site called Mr Truelove, whose site says it hopes "to turn loss into profit", will not disclose how many tags he has sold, or how many airlines have signed up for the free service. However, local airline Cathay Pacific is testing the service out. Mr Truelove now uses his own tags when he flies, to avoid losing his bags. "Hopefully, it won't happen again." LYDIA ZAJC


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